Influencer marketing, and nothing else
Influencer marketing that gets measured, not just posted.
Most creator campaigns fail on selection, not on content. We match your brand to creators whose audience actually overlaps with your buyer — then run the whole thing, from first outreach to the report that tells you what to do next.
- Creator selection based on audience fit, not follower count
- One point of contact from brief to final report
- You own the relationships and the usage rights
Why campaigns underperform
The problem is almost never the creative.
By the time a campaign disappoints, the decision that caused it was made weeks earlier. These are the three places it usually goes wrong.
- 01
Reach bought instead of relevance
A large follower count says how many people could see a post. It says nothing about whether those people buy what you sell. Audience composition is the number that matters, and it is the one most often skipped.
- 02
Briefs that flatten the creator
People followed that creator for a reason. A brief that scripts them line by line strips out the exact thing that earned the audience — and the audience can tell. The craft is in briefing tightly on the message and loosely on the delivery.
- 03
No measurement decided up front
If what counts as success is agreed after the posts go live, every result is arguable. We fix the measure before anything is booked, so the campaign either cleared the bar or it did not.
What we handle
The whole campaign, not just the introductions.
You can take the full programme or any single piece of it. Most brands start with one campaign and move to an always-on roster once the selection process has proved itself.
Finding the right creators
The part that decides whether everything downstream works.
- Audience analysis — who actually follows them, and whether they overlap with your buyer
- Authenticity and engagement-quality checks before anyone is approached
- Brand-safety review of past content and partnerships
- Shortlists with the reasoning shown, so you can disagree with it
Getting the deal done
The admin that quietly eats a marketing team’s week.
- Outreach and relationship management
- Rate negotiation benchmarked against comparable creators
- Contracting, deliverables and exclusivity terms
- Usage rights secured up front, so paid amplification is not a second negotiation
Running the campaign
Kept on schedule without you chasing anyone.
- Briefs that fix the message and leave room for the creator’s voice
- Content review and approval rounds
- Posting schedule coordinated across the roster
- Compliance and disclosure handled correctly
Knowing what it did
Reporting you can make the next decision from.
- Performance broken down by creator, format and platform
- What to repeat, what to cut, and what to test next
- Plain-language reporting — no vanity dashboards
- Tracking set up before launch, not reconstructed afterwards
How we work
Four steps, every time.
The same four steps whether it is one campaign or a standing roster — so nothing about how we work changes when the scope does.
Diagnose
We start with what is actually costing you growth, not with what we would like to sell you.
Where your audience already spends attention, and who holds it.
Design
A plan you can say no to line by line — scope, sequence and what success looks like, agreed before anything starts.
Creator shortlist, deliverables, usage rights and budget split.
Build & run
The work itself, handled by the specialist who owns it. You get progress you can see, not status meetings.
Outreach, contracting, briefing, approvals and posting.
Measure & iterate
What worked gets more budget, what did not gets cut. Reporting is in plain language and tied to the outcome we agreed at step one.
Performance by creator and format, so the next round is sharper.
How delivery works
Exactly what happens, week by week.
No black boxes — that applies to how we work as much as to what we build. Pick the shape of engagement and you can see the whole thing before you commit to any of it.
One defined push — a launch, a season, a moment — taken from brief through to the report that tells you whether to do it again.
Typically 6–8 weeks
Brief and measure
Week 1
- What we do
- We pin down who you are actually trying to reach, what the campaign has to achieve, and how we will know. The measure is agreed here, before a single creator is approached — after the posts go live, every result is arguable.
- What we need from you
- Around an hour, plus your product or service detail, brand guidelines and the budget you are working with.
- What you get
- A written brief and an agreed definition of success you can hold us to.
Sourcing and vetting
Week 1–3
- What we do
- The part that decides everything downstream. We analyse audience composition rather than follower count, check engagement quality, and review past content and partnerships for brand safety before anyone is contacted.
- What we need from you
- Nothing while we search. One session to review the shortlist and push back on it.
- What you get
- A shortlist with the reasoning shown for each name — including the ones we rejected and why.
Negotiation and contracting
Week 3–4
- What we do
- Outreach, rate negotiation benchmarked against comparable creators, then contracting: deliverables, timings, exclusivity, and usage rights secured up front so paid amplification is not a second, more expensive conversation later.
- What we need from you
- Budget sign-off, and legal review of the contract template if your company requires it.
- What you get
- Signed agreements with the usage rights you need already included.
Briefing and production
Week 4–6
- What we do
- Briefs that fix the message tightly and the delivery loosely — people followed that creator for a reason, and scripting them line by line strips out exactly what earned the audience. We then run content review, approvals and disclosure compliance.
- What we need from you
- Feedback on content within an agreed turnaround. Slow approvals are the single most common cause of a campaign slipping.
- What you get
- Approved, compliant content ready to publish, on a confirmed schedule.
Live and managed
Week 6–7
- What we do
- Posting coordinated across the roster, performance monitored as it lands, and anything that goes wrong handled without it reaching you.
- What we need from you
- Availability if something needs a fast decision. Otherwise nothing.
- What you get
- The campaign live, with tracking already in place rather than reconstructed afterwards.
Report
Week 8
- What we do
- Performance broken down by creator, format and platform, measured against the definition agreed in week one — plus what to repeat, what to cut, and what to test next.
- What we need from you
- An hour to walk through it.
- What you get
- A plain-language report you can act on. No vanity dashboards.
And afterwards
You keep the creator relationships and the usage rights. If you want to run the next round yourself, the report is written so you can. Most brands who continue move to a roster, because the selection process has by then proved itself.
How brands work with us
Three ways in.
Same standard of work in each — the difference is scope and commitment.
Questions we get asked
Before you get in touch.
Next step
Tell us what you are trying to grow.
We match brands with the creators whose audiences actually convert — then run the campaign end to end, from brief to the report that tells you what to do next. Tell us the shape of the work and a partner replies directly.